headshot of Christy on blue background with name behind

Christy

Matthews

With 15 years of experience I've helped brands connect performance marketing, brand strategy, and digital experience to drive measurable growth.
Explore my story
Explore my story
Since 2010
From startups to enterprises, I deliver marketing strategies that drive measurable growth.
Schedule a call
Schedule a call
My Services
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Performance marketing
Turn clicks into customers and maximize return on ad spend.
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Brand strategy
Build brands that resonate with the audiences who matter most.
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Digital experience
Deliver seamless, engaging interactions across every touchpoint.
Christy gets it. She's skilled in the art and strategy of marketing, but also emotional intelligence. She understands how to read a room, connect with people, and listen to understand. I had the opportunity to partner with her during her time at Trusst and KHealth, both worlds she navigated and succeeded in with ease.
Dustin Schultz
Union Productions
Christy Matthews is a multi-talented growth and marketing superstar. The technology startup world requires a lot from a marketing professional. The first marketing hire at a new company needs to be able to handle market research, ad creation and placement, content creation, social media, analytics, the list goes on and on. Christy is one of those rare individuals who has both a broad skill set and the moxie to confidently wear multiple hats. Moreover, Christy possesses an infectious enthusiasm that can elevate any team's performance. She cares about the companies she works for and she takes pride in performing above expectations. It was a pleasure working with Christy at Trusst and K Health. I'm hopeful our paths will cross again in the future.
David Allen, MBA
Trusst, Co-Founder
Christy is driven by social good and is a champion of leveraging people power. With a magnetic professional energy and an unmatched sense of compassion for others, Christy has consulted on my social justice projects with expert marketing expertise, campaigning and political edge, and powerful insight into the future of leadership. Christy is a driving force for social impact and leaves her mark on whatever industry is lucky to host her talents.
Leah Juliett
Unilever, Women of Worth
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Questions
001
001
What types of businesses do you work with?
I partner with startups, mid-sized companies, and enterprise brands across industries like healthcare, green tech, retail, and consulting. My approach adapts to your stage of growth and specific goals.
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002
How do you measure success in performance marketing?
I focus on metrics that directly tie to growth, like leads, conversions, and ROI, rather than vanity numbers. Each campaign is tracked, optimized, and aligned to your business objectives.
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003
What makes your brand strategy process different?
I combine market insights, customer research, and creative positioning to build strategies that are both inspiring and practical. The result is a clear brand identity that resonates and performs.
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004
What’s included in a digital experience project?
Depending on your needs, this can include website design, UX/UI optimization, content strategy, and platform integrations. The goal is always to deliver seamless experiences that engage users and drive results.
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How do you start working with new clients?
I begin with a discovery session to understand your goals, challenges, and current digital presence. From there, I create a tailored plan that outlines clear priorities, timelines, and measurable outcomes.